Liu Jo
In 1995 Liu Jo was founded in Carpi, from an intuition of Marco and Vannis Marchi. The launch of the Liu Jo and Liu Jeans collections marked the start of the company's growth in the Italian market, first through the multi-brand channel and, later, through the mono-brand channel both in the domestic market and abroad
The Liu Jo style project soon evolved towards the construction of a complete total look, and in 2008 the iconic Bottom Up jeans were launched through a television campaign...
IT