In a very short time it became the most beloved jacket for horse riders, motorcyclists, English nobles on hunting trips and especially for the British royal family during rare off-duty moments. In 1974 it received its first Royal Warrant and to date has three: one from the Duke of Edinburgh, one from the Queen, and one from Prince Charles. In a nutshell, the British crown vouches for the quality of this product and lists it as one of the Royal Household's supplier companies. A bit like the past Cirio with Masterchef.
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