His goal was to create the best possible equipment to improve the performance of sports athletes and ensure their comfort during physical activity. In the same year, Adolf (also called Adi) began to collaborate with his brother Rudolf Dassler and together they registered the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory): thus began their adventure towards success.
To make their new brand known to the world, the two brothers brought their shoes to the world's sporting stage: the Olympics. At the 1928 event, Lina Radke, a German middle distance runner, won the gold medal at the Amsterdam Olympics in the 800 meter race wearing shoes made by the Dassler brothers. Similarly, at the 1939 Berlin Olympics, the two managed to persuade track and field champion Jesse Owens to run in their shoes and he too managed to win 4 gold medals, which made him the star of the Olympic Games that year. It was a real triumph and the shoes of the Dassler brothers went to steal right away, especially among athletes.
The Adidas brand is one of the best known and most worn in the world and has become a style icon for its cutting-edge design.
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