Armani Exchange is the iconic brand's most affordable fashion line. It was created for the young, free-spirited and energetic. And the brand's visual identity reflects its philosophy well. The Armani Exchange logo is minimalist but crisp and strong. It consists of a word mark and an icon above it. The word mark in all capital letters is executed in a sans-serif typeface, in which the letters are slightly narrowed, leaving enough free space between the words. The Armani exchange icon comprises two letters: 'A' and 'X', which are both capitalised and divided by a thin vertical line. The letters feature sans-serif characters with bold, strict lines.
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