Armani Exchange is a casual and streetwear subdivision of the famous Italian luxury brand, Armani. The label was created in 1991 and is primarily focused on the young audience.
Armani Exchange is the iconic brand's most affordable fashion line. It was created for the young, free-spirited and energetic. And the brand's visual identity reflects its philosophy well. The Armani Exchange logo is minimalist but crisp and strong. It consists of a word mark and an icon above it. The word mark in all capital letters is executed in a sans-serif typeface, in which the letters are slightly narrowed, leaving enough free space between the words. The Armani exchange icon comprises two letters: 'A' and 'X', which are both capitalised and divided by a thin vertical line. The letters feature sans-serif characters with bold, strict lines.