Adidas

Adidas

In 1924 Adolf Dassler started the production of trainers to try to improve the performance of athletes and sportsmen. The Adidas brand was made famous by the 1928 Olympic Games, where the winner of the middle distance runner's competition boasted an excellent performance wearing one of their shoes.

This was just the springboard for the Dassler family and the Adidas brand, which soon became not only one of the best known brands in the world in the sector, but also a cross-sectional brand capable of satisfying a wide range of the public.

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