The name of the brand has always been a curious topic. Why does a brand with absolutely Italian origins choose the Norwegian flag as its logo and a name that has nothing Italian about it? ...
The answer lies in the fact that the brand is inspired by a different reality. The core of the brand, in fact, is the courage and passion of the explorers of the poles.And that's exactly why the name chosen is Napapijri, a term that comes from the Finnish word 'Arctic Circle'.
The company philosophy is clear: to pay homage to the passion for the unknown and to think outside the box. A philosophy that is reflected in every single Napapijri design. The garments created are technical and high-performance, pushing the envelope and offering continuous innovation in quality and style.